Cookie settings

    When you visit any website, that website may store or retrieve information about your browser, especially in the form of cookies. This information may relate to you, your preferences, your device, or it can be used to make the site work as you expect. This information usually doesn't identify you directly, but it allows you to get more personalized online content. In these settings, you can choose not to allow certain types of cookies. Click on the category headings to learn more and change your default settings. However, you should be aware that blocking certain cookies may affect your experience with the site and the services we may offer you.More info

    Manage cookie settings

    Necessary cookies

    Always active

    These cookies are necessary to ensure the functionality of the website and cannot be turned off in our systems. They are usually set up only in response to activities you perform that constitute a service-related request, such as setting privacy preferences, signing in, or filling out forms. You can set your browser to block or alert you to such cookies, in which case some parts of the site may not work.

    Performance cookies

    These cookies allow us to determine the number of visits and traffic sources so that we can measure and improve the performance of our site. They help us identify which sites are the most and least popular, and see how many visitors are moving around the site. All information that these cookies collect is aggregated and therefore anonymous. If you do not enable these cookies, we will not know when you visited our site.

    Strategic Marketing

    Students will learn to understand marketing strategy development process in the context of corporate strategy and master methods, tools and technics of the marketing analysis of external and internal business environment. On the basis of the analysis results the student will be able to formulate marketing objectives and choose relevant marketing strategy for the business. Students will learn principles of implementation and organization of marketing activities and distinguish means and types of marketing control, marketing controlling and marketing audit. The course will teach students how to create a marketing plan of a business, adopt strategic and market-oriented thinking and ability to interconnect and co-ordinate marketing function with other business functions.

    Course title: Strategic marketing

    Number of credits: 5

    Course duration: September – December 2022 

    Language: English

    Lecturer: doc. Ing. Janka Táborecká, PhD.

    Learning hours: 26

    Methodology: e-learning course (MS Teams and Moodle)

    Administration fee: 20 €