Communication Across Cultures

Communication Across Cultures

In this course, participants will acquire intercultural communication competence in different business situations by building awareness of the values of their own culture as well as cultures of different nations, and develop critical attitude to stereotypes and biases. After the course completion, the participants will be able to critically evaluate intercultural situations, understand the importance of tolerance to ambiguity and otherness, and be able to function in an intercultural business environmen

Course title: Communication Across Cultures

Number of credits: 5

Study degree: bachelor, master

Language: English

Lecturer: Dr. Dana Benčiková

Learning hours: 26 h

Administration fee: 15 €

Brief outline of the course:

  • Barriers to intercultural communication: stereotypes, prejudices, attitude, perception, misinterpretation, ethnocentrism, language. Cultural expectations.
  • Culture shock as a barrier to intercultural communication, stages of culture shock, cultural learning and adaptation. Cultural similarities and cultural differences.
  • Cultural learning – stages and different cultural learning models. Cultural expectations, Schwartz's model of basic values.
  • Psychology of intercultural relations – values, beliefs, attitudes and basic assumptions. The American way of life – a humorous talk about attitudes
  • Getting connected across cultures – making the first contact, introducing your business and yourself. Hall's concept of high and low context.
  • Non-verbal communication as a cultural dimension – oculistics, haptics, proxemics, kinesics, using humor, using first names and titles.
  • Cultural dimensions – Hofstede, Trompenaars, Hall (also Schwartz and Lewis) explained through critical incidents.
  • Management across cultures – differences in management styles (autocratic to laissez faire), role of a manager, taking responsibility and making decisions.
  • Entertaining a business partner. Entertainment within a company – formality vs. informality in personal relations.
  • Choosing the right person for a negotiation. Negotiator qualities across cultures, different styles of persuasion.

Methodology: e-learning course (MS Teams and Moodle)

Anita Dienešová, 
Petra Žaludová,